Resources
Testimonial Toolbox
Essential tools and resources for collecting and managing testimonials
Testimonial Toolbox
Everything you need to build a world-class testimonial program, from collection to display.
Collection Tools
Email Templates
Pre-written email templates for requesting testimonials at the right moment:
- Post-purchase thank you — Send 7 days after purchase
- Milestone celebration — When a customer hits a usage milestone
- Support resolution — After a positive support interaction
- Annual check-in — Yearly relationship touchpoint
Survey Questions
Proven questions that elicit compelling testimonials:
- “What was the main challenge you were facing before using StweetHQ?”
- “How has StweetHQ helped you solve that challenge?”
- “What specific results have you seen since using our product?”
- “What would you tell someone who’s considering StweetHQ?”
Management Tools
Tagging Framework
Organize testimonials with a consistent tagging system:
- By use case — Onboarding, growth, retention, support
- By persona — Founder, marketer, developer, designer
- By sentiment — Positive, enthusiastic, detailed, concise
- By format — Text, video, audio, screenshot
Quality Scoring
Rate testimonials on specificity, emotional impact, relevance, and social proof strength to prioritize your best content.
Next Steps
- Getting Started — Set up your StweetHQ account
- Managing Testimonials — Organization best practices
- Sharing Testimonials — Distribution strategies